JMB Factor & Co is known as a pro-active and dynamic firm. The group was formed in 2008, bringing together managing partner Jeremy Ben-David and partner Dr Michael Factor. It is now Israel's sixth largest IP firm and it achieved an impressive 30% growth in its trade mark department over the past year, despite a drop in market activity. Last year saw the firm advise one of Israel's largest food distributors. Attorney Shimon Shalit, formerly of the Patent Office, and Michael Factor advised Neurim Pharmaceuticals on a patent term extension for Israel, and head of trade marks Aharon Factor advised strawberry shortcake brand American Greetings on the confiscation of infringing shortcake goods. Other key individuals at the firm include head of life sciences Dr Moshe Tritel and head of chemistry Dr Irving Treitel. The firm is evenly split between local and international clients, and it manages the well-known blog the IP Factor.