Called upon by the world's elite to manage their brands, Fross Zelnick Lehrman & Zissu ranks first in trade mark matters. "It's probably the leading trade mark firm in the country," said a peer. "It is very, very good at what it does." Not known to handle disputes under media scrutiny, the firm often makes deals and resolves matters behind the scenes. Its stable of clients range from luxury retailers, such as Tiffany & Co, to pharmaceutical, financial and entertainment companies. "It has a depth of knowledge and expertise that is unparalleled in the US," said a client.
Partner Mark Engelmann was hailed for his trade mark expertise. "I always feel like I'm his most important client, and I also feel like I'm getting both well-developed, thought-out legal advice and advice that is sensitive and strategic to my specific brands," said one in-house counsel. "He is extremely well-versed in the law, and I find his service and advice to be reliable, responsive and tailored to my individual business needs," said another.
Consistently top tier in the copyright rankings, the firm's practice group is anchored by name partner Roger Zissu. "Very smart people," said a competitor. "I know and respect their lawyers." The firm successfully represented Estée Lauder Companies and Cadbury Adams USA in trade mark infringement actions late last year. On behalf of plaintiff Kam Hing Enterprises against Wal-Mart Stores, Fross Zelnick succeeded in a copyright infringement claim in excess of $2 million. The decision was affirmed by the US Court of Appeals for the Second Circuit.