Located in Amsterdam, Hoogenraad & Haak is a boutique IP law firm that focuses only on soft IP, advertising and food law. The firm is ranked in tier 4 of the trade mark contentious table and enjoys a healthy reputation in advertising, fashion and design, food and retail. Its key clients include Heineken, Unilever, Kimberly-Clark, Camper, Yakult, and RTL Group.
Maarten Haak is head of IP and he led the firm in a landmark case on the validity and scope of the protection of 3D trade marks. It advised De Natuurhoeve, a dairy producer delivering to the majority of the Dutch supermarkets, against FrieslandCampina, who invoked a 3D trade mark for its Mona pudding and also sued for unfair competition. The firm also acted for Heineken in a number of contentious matters before the Advertising Code Committee and in appeals.