Advanz Fidelis retains its high standing in the prosecution rankings this year. Under the leadership of CEO Chuah Jern Ern, who one client praises for "tenaciously protect[ing] the clients' interests during negotiations," the firm provides advice and works with corporate entities such as Nestlé, as well as public interests such as the state government of Sarawak in Malaysia. A corporate client recommends the firm for "its strategic skills, responsiveness and pro-active behaviour".
While acknowledged by peers and clients for its patent expertise, the IP consultation and advice provided to the Sarawak state government and public interests have showcased the firm's expertise in shaping IP strategy and community interests in the field. A client summarises: "The firm has provided advice on IP matters to us for almost four years now. Throughout the period the staff have shown that they are proactive, versatile and competent in all the aspects of IP matters that we need."
In a display of the firm's business-centric approach, Chuah represented BJC Creations, and renowned fashion designer Bernard Chandran, in an overseas issue regarding the misappropriation of the client's name for commercial purposes.