Pearl Cohen Zedek Latzer is split across all practice areas and has a strong international practice with offices in the US and Balkans. The key individuals at the firm are managing partner Zeev Pearl and senior partners Mark Cohen and Nachman Cohen-Zedek. "They are very thorough and responsive. They are also very business-minded and strike a balance between protecting the company's IP rights versus understanding and protecting the needs of the business. They always respond to emails within 24 hours (usually sooner)," says one client. Another client says the firm is "very responsive and friendly" and "always happy to answer questions and communicate effectively by email". In 2010, Cohen-Zedek represented Christian Dior Couture in the seizure of counterfeit goods being transported into Palestine and advised McDonald's on registration proceedings for the trade mark I'm Lovin' It. In a pending case the firm was also acting for Sarig Electric, the importer of Remington and Morphy Richards. Other clients include Burgers Bar, advised in a trade mark infringement case, and Megapolis, which it helped file an injunction to prevent parallel imports. As well as the named partners, senior associate Yossi Markovich advised on a number of the firm's top cases. In 2010 (up to September 30) the firm had managed 1600 patent applications worldwide.