Papula-Nevinpat has a strategy of marketing heavily to small and medium-sized companies and start-ups. The firm's client profile is predominantly national. It is headed by managing partner Markku Simmelvuo, trade mark partner Heidi Mikkola, patent attorney Teemu Lang and patent partner Timo Helino. In 2010 the firm hired Folke Johansson, a former IP director of Nokia, to an associate position. The firm has a good reputation in the market and continues to be one of the largest filers. It also has offices in Russia with which it coordinates on cross-border trade mark cases.