Chas Hude has the uncertain mantel of historically being one of Denmark's best and most prestigious trade mark and patent prosecution firms; however consensus among the country's leading IP experts is that recent years have been harsh on the firm. One of the crucial challenges highlighted by the market is its need to attract younger lawyers. "It is traditionally the large trade mark firm and has been for a very long time," says a competitor. In 2010, the firm lost its head of trade marks Christian Kragelund and the firm moves down a tier in patent prosecution in part due to the rising standards and competitiveness of other firms in the market. Consensus is that the firm holds its position in trade marks thanks to its deep experience in the field and continuing reputation. The firm does still boast a very experienced team across the board, which in 2010 was involved in the Elite NYC trade mark litigation case.