Ella Cheong (Hong Kong & Beijing) is praised by many in the profession as an "exceptional" IP outfit. The firm has offices in Beijing, Hong Kong and Macau, with eight professionals on the patent and trade mark team each, including three directors.
The team continues to expand in trade marks and patents. Rita Zhang, Grace Li, Tiger Zhang and Jane Lui have all joined in the past 12 months. Clients have positive impressions of the firm, saying "it is a rock solid practice". Another client praised the firm's responsiveness: "On occasions we've had really urgent instructions and it's fallen well outside of core business hours, yet I always get an immediate response. It's that comfort blanket that the firm provides that's very good." A long time client adds: "It has excellent experience in trade mark, copyright and patent since 1974."