Ella Cheong (Hong Kong & Beijing)

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Editorial coverage

Chairman and name partner Ella Cheong of Ella Cheong (Hong Kong & Beijing) is a veteran in the IP world and enjoys a strong reputation. Cheong works together with managing director Coral Toh and Beijing director Yan Wubin. The team has impressed many clients, with one saying: "I would recommend Ella Cheong because of the high quality, reactivity and good understanding of our instructions." The IP boutique has excellent connections with many IP firms around the world and gets a lot of referral work.

Hong Kong

"The firm provides a thoroughly professional service at a competitive price. Service delivery is quick and the advice commercial and practical," comments a client of Ella Cheong (Hong Kong & Beijing). "I deal with Ella Cheong from time to time and also Amy Lee. Ella Cheong is formidable. Amy's advice recently was very sound." Founded by chairman Cheong, the IP boutique houses patent attorneys qualified in the US, UK, Europe and China and it has a big trade mark and patent prosecution practice in Hong Kong. Managing director Coral Toh is another key contact.