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Ella Cheong (Hong Kong & Beijing) is praised by many in the profession as an "exceptional" IP outfit. The firm has offices in Beijing, Hong Kong and Macau, with eight professionals on the patent and trade mark team each, including three directors.

The team continues to expand in trade marks and patents. Rita Zhang, Grace Li, Tiger Zhang and Jane Lui have all joined in the past 12 months. Clients have positive impressions of the firm, saying "it is a rock solid practice". Another client praised the firm's responsiveness: "On occasions we've had really urgent instructions and it's fallen well outside of core business hours, yet I always get an immediate response. It's that comfort blanket that the firm provides that's very good." A long time client adds: "It has excellent experience in trade mark, copyright and patent since 1974."

Ella Cheong (Hong Kong & Beijing) is an outfit praised by many in the profession. The firm is evenly split with eight professionals each on the patent and trade mark team, including three directors.

Clients have strong praise for the firm. "One of the most reputed IP firms in HK," notes one. Another client was similarly impressed: "I have used a couple firms in Hong Kong, and I must say that the higher technical expertise I see in Ella Cheong is impressive. I have a lot of IT-related work done by the firm and it is of high quality, I know the firm works well in the semiconductor field." A long time client adds that "it has excellent experience in trade mark, copyright and patent".