Di Blasi Parente Vaz e Dias & Associados is regarded in IP circles as a tough competitor with particular expertise in trade mark matters. The firm specialises in intellectual property, but offers legal services in other areas, including regulatory law, antitrust, unfair competition, franchising, consumer rights, corporate and related implications on tax and foreign exchange control legislation. The practice benefits from the advice of a team of in-house engineers, pharmaceuticals chemists, biochemists, biomedics and other technical specialists. It represents major players such as Volkswagen, Coca-Cola, IBM, Sony, Procter & Gamble and Samsung.
"The firm is aggressive but good," said one rival. "It pushes a lot and speeds up the proceedings in favour of its clients. It is hard to be up against them." Another competitor said: "I trust them. I like them as professionals and individuals. I think that they are people that it would be easy to have a professional relationship with."
The firm recently obtained a preliminary injunction on behalf of Volkswagen against Nissan, after Nissan issued an advertisement deemed to be mocking Volkswagen's trade mark and damaging its reputation before the public. The order prevented Nissan from causing damage to Volkswagen's goodwill. Di Blasi is also representing Procter & Gamble in a case relating to its Pringles brand. The judge in the first instance court ruled in favour of Procter & Gamble, recognising its trade mark rights and enforcing Brazilian law relating to parallel imports.