Banki Haddock Fiora's IP practice is best known for its outstanding copyright and trade mark work. The firm's friendly approach seems to be what most attracts and retains clients. One client commented: "I have used other firms and I prefer Banki Haddock Fiora because it is such a pleasure to work with them." The firm recently acquired many new significant clients in the trade mark area, including Pfizer and Vodafone. The boutique firm also benefits from its independent status by receiving many conflict referrals from some of the bigger firms in the market.
Banki Haddock Fiora has been steadily growing to meet the demands of its clients in the intellectual property corporate team and its trade mark practice. The firm also hired Leanne Norman in 2012 from Freehills (now Herbert Smith Freehills) to boost its media expertise.
Other key members of the firm include Margaret Shearer. A client said: "Margaret Shearer has a deep and broad IP experience, combined with a very approachable manner. Margaret keeps the big picture in mind." Kate Haddock also won support, with a client describing her as showing a "high level of understanding our business, the ability to take a commercial, rather than overly legalistic approach, but balanced with a cautious approach in areas of high risk".