As a traditional IP boutique with over 100 years of experience, Hausheer Belgrano & Fernandez continues to be regarded as an important IP practice with an emphasis on trade mark work. Founded in 1903 as Hausheer & Gallardo, the firm began operating under its present name in 1950. Hausheer suffered from the loss of partner Ricardo Jose Papaño in 2007, but competitors acknowledge that "it is serious, it is professional and it is doing things well". In recent years, practitioners have expanded their services in areas such as trade regulations, technology transfer, franchising, unfair competition and licensing matters. Recommending the firm as a good choice for trade mark matters, one competitor said: "It's the firm and the person, but mostly the person."