Founded in 1893 by Arturo Alessandri Palma, who would later become President of Chile, Alessandri & Compañía has long been a respected presence in the IP market, representing industry heavyweights such as Mars, L'Oreal, Lacoste, Pepsico and Warner Bros. Clients described a "consistently excellent level of service", high standards of communication and knowledgeable practitioners. "They are very sophisticated and responsive, and my sense is that they are one of the leading firms in Chile," said one patron. Competitors felt that a surge of up-and-coming talent has resulted in increased exposure for the firm. "They got a boost in the last two years," said one peer. "They have a new generation of people who are good. They are at the top of the class and provide some new energy to that firm."
In particular, competitors credited young partner Rodrigo Velasco Alessandri with steering the firm into a golden age. "He's very good," said another rival. "I would hire him in the blink of an eye. He's behind a new push in Alessandri." In 2010, the firm successfully represented Danjaq, which holds the IP rights relating to the James Bond brand, in a Supreme Court appeal over the use of the 007 trade mark. In a prior case before the Industrial Property Court, Danjaq had opposed an attempt by telecommunications company Publiguias Yell Chile SA to register the 007 trade mark. The Supreme Court upheld the decision to deny the registration, ruling that the mark was already notorious in connection with the James Bond brand and that including the words Publigas Información Telefónica in the background would not be enough to prevent consumers from becoming confused.
In 2010 Alessandri also advised Customs agents on laws relating to counterfeit merchandise and was named Pro Bono Law Firm of the Year by the Pro Bono Foundation of Chile.