"They have a small but decent practice in IP," says one peer of full-service outfit Kim Choi & Lim. Young-chol Kim is a renowned name in the area and handles the bulk of the firm's IP matters.
Outstanding cases include Kim and his team advising LG, which filed a criminal case against paper cup manufacturing companies for using a similar trade mark, as well as assisting Italian company EC, which operates under the name Costume National, and filed for a preliminary injunction against a Korean company over the use of that mark. Cosmetic products provider Amore Pacific Corporation, Hyundai Heavy Industries, LS Cable and Starbucks are just a few of the well-regarded names on the firm's client roster.