Known worldwide for its all-round litigation prowess, it's no surprise full-service firm Herbert Smith continues to command a strong presence in the UK IP market, in patents and copyright cases in particular. This year, Mark Shillito advised easyJet plc in a high-profile litigation related to the trade mark licensing of the easy brands. The case was settled pre-judgment in October 2010. In an advertising dispute testing the Court of Justice of the EU's judgment in L'Oreal v Bellure, Joel Smith and Alan Watts constructed a defence for insulation products supplier Rockwool against trade mark infringement and malicious falsehood proceedings brought by a competitor.